Advertising on your Blog

Since I shared with my Wine on the Keyboard blog readers some of my experiences at the BlogHer Conference, I’ve gotten a lot of questions about starting up with ads on your blogs. I thought I’d explain a bit more about BlogHer Ads and how you can get started with them.

See those ads over in our right most sidebar? Those are BlogHer Ads. These ads pay by impression–how many people see the ads when they come to your site. They don’t not have to be clicked on for you to earn income. The more traffic you have to your site, the more you’ll be paid.

They offer 3 sizes of ads to fit in your layout, with easy to paste in code for the ads. Their sizes now are 160×600 pixels, 300×250 pixel and 728×90 pixel wide banners. You must display their ad “above the fold” which means in the top 768 pixels on your blog. Read their terms of service carefully. They asked that you display no other graphic ads above the fold, and that you don’t do paid reviews on your blog that uses BlogHer ads among other stipulations. Your blog must be active for 90 days before you get accepted.

They are extremely helpful with answering questions or helping with setting up your ad code. BlogHer Ads has an online system you can log into to check on how much you’re earning.

As an added bonus, they feature blog posts from other bloggers in the network under the BlogHer Ad, so it’s another way to drive traffic to your site.

BlogHer Ads open and close their ad network to new bloggers. To be notified when they open up to new bloggers again see this page on Blogher Ads. They will email you when they open up their network again. Go ahead. I’ll wait. Hop over there.

See? Now you’re on your way to earning income from your blogging.

10 Keys to Growing Your Traffic

I’ve had my blog for several years.  The first couple of years, my traffic was relatively stable, with sporadic growth spurts and declines.  Overall, it didn’t go anywhere.  In the past six months, my traffic has grown by thirty percent every month.  What’s the difference?  Here are the 10 Keys to Growing Traffic I employed:

1.  Blog every day.  Seriously.  This is the simplest, yet most difficult, step for many bloggers, but it’s critical.  In order the grow traffic and page views, your blog needs to become a habit for your visitors.  Be there every day.

2.  Serve your visitors.  This is absolutely as critical as blogging every day.  Who does your blog serve?  Yourself, or your visitors?  Think about it.  Why should people bother to come to your blog?  Are you promoting yourself, your business/products, whining, venting, writing about personal things only your friends or family would be interested in?  Blogging is a form of writing, and if you want to build traffic, you have to write to entertain, to inform, to serve.  Serve your visitors first.  The traffic (which then serves you) will follow.

3.  Advertise.  Don’t be afraid to spend money to make money.  Blogads, as one example, is a great way to advertise your blog on other like blogs that can help speed the process of building traffic.

4.  Join Facebook.  Network with friends and friends of friends and friends of friends of friends to spread the word about your blog.

5.  Use photographs.  Educate yourself, at least minimally, about photography.  Use crisp, clear, interesting pictures and keep the kilobyte (download size) small to ease user time.  Blog visitors love photographs.

6.  Design to please.  Use reader-friendly design, color, font size, etc, on your blog.  Don’t turn new visitors away with a cluttered, heavy, dark design.  Welcome them in with clear and functional navigation and a warm, friendly environment.

7.  Participate.  Talk back to your commenters.  Encourage the sense of community on your blog.  Don’t just post and disappear.  Blog readers love having their questions answered.  Answers emails, too!  Care about your readers, and they’ll care about you.

8.  Encourage page views during each visit.  Link inside your post to back posts, and make it easy for new visitors to find posts that explain who you are and what this blog is about.  I use a “Featured Posts” list in my sidebar.  I also have an “About Me” page that provides background for new readers.  I also use a Related Posts plugin at the bottom of posts to draw visitors to read further.  Give first-time visitors have a way to catch up and feel part of the story on your blog.

9.  Approach the mediaWrite a press release for your blog and develop media contacts.  The best advertisement is free advertisement!

10.  Love what you’re blogging about.  If you have a passion for your blog topics, readers will see it and be drawn to it.  If you don’t care about what you’re blogging about, they’ll see that, too.  Love what you do!

Let me know what you think!  Do you have any great ideas for building traffic?  Feel free to share them in the comments here.  I want to know!

Backing Up Wordpress Files

Before you upgrade you should also backup your Wordpress files. I’ll explain how to do that using Filezilla. Filezilla is a free FTP program. I explained how to download and install it in this post- Filezilla-A free FTP program.

Open Filezilla and log in using the FTP user name and password your host provider gave you when you signed up for hosting.

In the top left pane, navigate to the folder on your computer where you want to back up your files. If you need to, right click, select make directory, and add a new folder.

click on www

In the right bottom pane, double click on the www. [Read more →]

Backing Up Your Wordpress Blog

Before I move on to upgrading your Wordpress Blog, let’s talk about backing up the blog. Before you upgrade to a new release of Wordpress, it’s a good idea…or I’ll put this more strongly…you SHOULD back up your Wordpress Database and files.

This post will show you how to back up your Wordpress database using utilities in your CPanel. One of the many reasons I suggest getting a hosting provider that has Cpanel.

Log into your CPanel with the user name/password you received from your hosting provider when you set up your website. On CPanel, look for the PHPMyadmin icon.

select phpMyAdmin
Click on the phpMYadmin icon.
[Read more →]

5 Ways Blogging Makes Sense (and Cents) for Writers

The most common fear I hear from writers about blogging is that it will take away from their “real” writing. They only have so much time in the day, so much energy, so much creativity, and they can’t blow it on their blog. This perspective, naturally, leads to a blah blog written in a slapdash, sporadic manner that does nothing to promote the writer’s books. Writing a blog that consists of little more than occasional updates about new reviews, bookcovers, release dates, and the random “I’m too busy to blog” post is not only a waste of a potentially good promotional platform, it’s a waste of a potentially great writing tool. Blogging doesn’t have to take away from a writer’s time, energy, and creativity–it can add to it! Here’s how:

5 Ways Blogging Makes Sense (and Cents) for Writers

1. Revelling in the Freedom. Remember when you were a kid with your spiral notebook and a sharp pencil? You could write anything you wanted back then. A poem one day, a short story the next, the beginning of a novel even. A family newspaper, a little play, or a recounting of a summer trip. You could do and be anyone you wanted in your writing, back before you figured out earning a living at it meant delivering a specific product. Well, hello, unfettered youthful freedom–your blog is your inner child! You can be silly, sassy, serious, or sentimental on any given day on your blog and take any given writing format to express it. No rules–just write! You never know, you might even find entire new paths for your writing, pleasures you had forgotten, new forks in the road of your career.

2. Priming the Pump. The freedom of blogging allows a fantastic opportunity to get the creative juices flowing. For many writers, the hardest thing about sitting down to write is…..sitting down to write. Getting started is the biggest hurdle. Instead of sitting down and opening your book file, sit down and open your blog. A blog post isn’t so daunting–it’s short, it’s free, it can be anything you’re in the mood to write, and when you’re done, opening your book file is that much easier. Words breed words–write a post, then write your book. You’ve already gotten started!

3. Experiencing Immediate Feedback. It can be a year after finishing a book before it hits the shelves in bookstores, but a blog post? It’s available world-wide as soon as you click the Publish button in your blogging program. Feedback is motivating. Writers who write to make a living don’t write for themselves–they write to be read and a huge part of the experience is the feedback from readers. Get that satisfaction immediately with your blog.

4. Building Consistent Habits. Blog when you don’t think you have anything to blog about. Blog when you don’t feel like blogging and don’t want to blog. In many ways, blogging is like writing for a newspaper in the daily demand of it. But the thing about newspaper writing? It creates consistency, teaches writers to write through the pain. You don’t have six months to write a newspaper piece, or a blog post. You have to write it now or there won’t be a post today! No pain, no gain, and there is much to be gained for you as a novelist with six months to procrastinate by training yourself to write when you think you can’t.

5. Creating Confidence. You can do it. A book is a long haul, but a blog post is a few minutes, maybe an hour. That zip of excitement that comes with completing something is yours to take–every day!–with your blog. Empower yourself with the thill of “finishing” each morning then open your book file and know you can finish that, too.

Applying a new, enthusiastic attitude to your blog, rolling about in all its freedoms, creative juices, feedback, consistency-building, and confidence boosters will not only do a world of good for your novel writing, it will bring traffic attracted to your excitement….and thus more potential readers for your novels.

What have you got to lose–except your bad attitude toward your blog?